Chapter 1: Global Price Changes

The average cost of a hotel room around the world rose 2% in 2010, according to the Hotel Price Index™ (HPI ™).

The increase was the first time that the average hotel room price rose year-on-year since 2007.

However, prices fell so low during a 13% drop in 2009, that despite last year’s modest increase, the average price of a room is still the same now as it was in 2004.

The average annual price remained flat in the Caribbean, and went up 2% in both Latin America and North America, while Europe showed a 3% increase to round out 2010.

Asia showed a strong 4% increase in 2010, and the rest of the world posted a 13% increase in hotel rates – a sign of a strengthening global economy.

	Super Region 2009 2010 YoY ADR 1 Asia $139 $145 +4% 2 Caribbean $195 $195 0% 3 Europe $163 $168 +3% 4 Latin America $146 $149 +2% 5 North America $113 $115 +2% 6 Rest of the World $137 $156 +13% 7 OVERALL $117 $119 +2%